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See the latest announcements, analyst reports, awards, and news coverage on Pure and the storage market.


News Coverage

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April 16, 2024

Could the AI revolution crash our data centers?

Experts warn that the new gold rush of artificial intelligence could create a capacity shortage at data centers worldwide.


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April 11, 2024

Pure Storage: We are the AI data platform

Pure Storage identifies itself as an AI data platform, storing and supplying data storage for AI training and inference workloads, whether they take place in the public cloud or on-premises, in datacenters, and large and small edge IT locations.


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April 11, 2024

Pure Storage: We are the AI data platform – part 2

Pure’s Direct Flash Modules (DFM) lifespan of ten years, compared with our competitors’ SSD lifespan of five years, has a dramatic impact on long term total cost of ownership.

Press Releases

April 9, 2024

Pure Storage Empowers Andra to Meet Sustainability Goals with an 80% Reduction in Data Centre Footprint


April 2, 2024

With Pure Storage, the City of Bloomington Reduces Data Centre Footprint by 85%, While Driving Financial Flexibility and IT Performance


March 28, 2024

Joao Silva Announced as Vice President of Europe Middle East and Africa and Latin America


March 26, 2024

With Pure Storage, MPI Reduces Data Centre Footprint by 95%, Achieves 10x Faster Time to Recovery


March 18, 2024

Pure Storage Accelerates Enterprise AI Adoption to Meet Growing Demands with NVIDIA AI

Analyst Reports

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Pure Storage Doubles Down on All-Flash Unstructured Storage with FlashBlade//S Announcement at Pure//Accelerate 2022

Discover the key takeaways from the announcements at Pure//Accelerate 2022 including the new FlashBlade//S, executive presentations discussing the boom in unstructured data as well as the changing nature of storage requirements in a digital first world.


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Ransomware Defense and Remediation With Pure Storage

ESG examines the Pure Storage solution for ransomware mitigation and recovery. ESG evaluated how Pure Storage provides ransomware protection before, during, and after an attack, including offline restoration for malware cleansing, rapid recovery for priority systems, and support for forensics with space-efficient snapshots.


IDC Logo

Pure Storage Drive to All-flash Datacenters Gets an ESG boost

At the recent Pure Storage Accelerate show, the vendor unveiled its new FlashBlade//S platform, a new AIRI//S platform and a revamp of the Evergreen subscription portfolio. It recently issued its first ESG report, claiming to provide up to an 80% reduction in carbon usage and power consumption versus competitor systems.

Award-Winning Recognition

See why the experts say we’re leading the way.

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